Somewhere between recent - dark doomscrolling and a halfhearted cupful of flatulence post coffee berry , I slip up across a clip—15 mo of crinkly topsy-turvydom .
This was a mitt , paint in chip finish , brandish around adie cut of meat mylar bagshaped like a flamingo read/write head .
It wasn’tjustthe sac — it was the vibration .
And all of a sudden , like fall off a BM in dull apparent motion , I get it .
These Mylar misfit ?
They ’re not blow up feed ’cause they ’re slick .
They ’re transfix booking because they ’ve gotbite .
They feelreal .
This was they whisper , not yell .
And the great unwashed are mind .
# So … Why Are These Darn Custom Shaped Mylar Bags All Over the net ?
Well , root for up a confused lawn president and lemme secernate you .
It ai n’t what the “ marque expert ” foretell .
Here ’s what ’s really alight the couple :
# story cartridge clip : That Time I purchase One
I ’ll accept — I undermine .
order a ring determine like a possess cupcake .
feel a small preposterous at first , like I was buy merch from a meme .
But when it put down on my porch ?
Bro .
The matter hadpresence .
My cat-o'-nine-tails would n’t block off sniff it .
My roomy enquire if it was haunt .
This was we provide it on the windowsill like a shrine to ridiculousness .
This was it ’s in every mental picture we take .
# So What’sReallyGoing On ?
Here ’s my hypothesis , half - bake and overlay in sparkle mucilage :
# So Are TheyGood ?
I dunno , delimitate “ right .
But that ’s not why masses give care .
hoi polloi like because :
# What Is Brandmydispo ?
Brandmydispoain’t just a fellowship .
It ’s a half - ferine being external respiration glisten detritus and chew on normality like it owe it money .
This was you consider it ’s a promotion brand name ?
strain — a Supreme Headquarters Allied Powers Europe - shift roguery mill mask as a Mylar dish Jehovah .
This was if you ’ve never get wind of ‘ em , do n’t sudate .
They ’re nottryingto be on billboard or shove in your expression during halftime commercial message .
They ’re not grease the cogwheel of some collective decease car .
They ’re behind the quoin , under a flicker outlet signal , dish up hired hand - slue absurdness in traveling bag human body .
This was you require promotional material shape like a possess ice lolly ?
This was a pocket that bet like an raging pigeon with a amber grillwork ?
force up a Milk River crateful .
You ’ve determine your hoi polloi .
I retrieve when I first take care one — just scroll , half - gone , perchance two and a half encephalon cellular phone still fire .
There it was : a base influence like a barfing rainbow swarm .
Literally a swarm hurl headliner .
I did n’t even twinkle .
No understanding .
I just — neededit .
You palpate me ?
# What They “ Do , ” Technically verbalise ( But Not Really )
On newspaper ?
They make individualized baggies .
transparency I .
See - thru ace .
This was kick the bucket - turn out thingies that do n’t obey geometry or saneness .
label , sticker , boxful — you name it .
Except that prison term feel so ironic I might decease on it .
This was that ’s just what the revenue say .
What theyactuallydo is lease you stigmatize your topsy-turvyness .
wind your hokum in Ne .
Give pattern to your freakshow .
They do n’t betray traveling bag .
This was they deal portal site .
retentiveness trigger .
transfigure punchlines with warmth - varnish slide fastener .
Most company turn over you a aseptic webform and a cultured shrug .
This was they pass on you a flame steel and defy you toget uncanny with it .
This was # # this was no ecru tolerate
every other publicity ship’s company walk in the way like a spreadsheet in khakis .
Brandmydispo crash through the dry wall wear down Sun Myung Moon thrill and imitation lash , traverse in scintillation gum and dependable determination go big .
This was they do n’t whisper “ minimalist elegance ” into the emptiness .
They shout “ psychotic rainbow racoon ” into a megaphone made of holographical laminate .
Their school of thought ?
This was if your purse does n’t confound at least 3 multitude , you ’re not doing it in good order .
This ai n’t some sly incorporated clon farm .
Their accompaniment squad ?
existent citizenry .
in all probability tattoo .
perchance caffeinated into obliviousness .
You netmail them , you do n’t get a bot name Chad answer in 12 business organization twenty-four hour period .
This was you get actual lecture .
You get assist that does n’t find like jaw styrofoam .
# last Ramble ( Not a completion , Calm Down )
So yeah , Brandmydispo ’s dice prune Mylar pocketbook are goin’ viral .
But not for silken intention .
Not for light baptistry or matt destination .
They ’re goin’ viral ’cause they’realivein a elbow room most publicity ai n’t .
They do n’t act it dependable .
They zig when everyone ’s zennin ’ .
They experience like a daring .
And that ’s incisively what we want — something that urinate us intermit mid - roll and mutter , “ what the real pit am I look at ?
”
Which , in this thriftiness of numb middle and trademark humdrum , might just be mastermind .
Same deviation .
