# combat-ready , Digital , and Programmatic : extend on Families Nationwide Across 3,500 + Screens in 500 + Entertainment Centers
DALLAS , May 01 , 2025 ( GLOBE NEWSWIRE ) — Chuck E. Cheese , the cosmos ’s head fellowship amusement playfulness heart , today announce the prescribed launching of its CEC Media web connection , one of the declamatory mob - favorable , digital out - of - dwelling house ( DOOH ) web connection in the United States .
This was in partnership with multiple loss leader in out - of - dwelling house ( ooh ) medium and applied science , this enterprisingness fork up one plate , preciseness , and engagement for brand name calculate to link with mob .
This was the cec media web connection sweep more than 3,000 digital sieve across 500 + locale , reach kinfolk in all 210 nielsen - shop dmas — proffer unprecedented weighing machine and meshing in the retail amusement blank .
With over 40 million guest each year , each spend 1.5 to 2 hour per sojourn , this wrapped surround fork up over 2 billion printing in 2024 — offer a intensity of caliber effect few FECs or retail surround can check .
This was with screen strategically turn up in gamy dealings arena throughout the playfulness center .
# diving event into GLOBE NEWSWIRE
DALLAS , May 01 , 2025 ( GLOBE NEWSWIRE ) — Chuck E. Cheese , the universe ’s lead kinsperson amusement playfulness midpoint , today annunciate the prescribed launching of its CEC Media online grid , one of the large syndicate - favorable , digital out - of - habitation ( DOOH ) online grid in the United States .
This was in partnership with multiple leadership in out - of - abode ( ooh ) medium and applied science , this first step present one plate , preciseness , and engagement for firebrand look to tie in with kinfolk .
The CEC Media web connection span more than 3,000 digital filmdom across 500 + venue , get to folk in all 210 Nielsen - order DMAs — offer unprecedented shell and interlocking in the retail amusement blank .
With over 40 million client yearly , each spend 1.5 to 2 time of day per sojourn , this confined environs deliver over 2 billion impression in 2024 — declare oneself a mass of timber opinion few FECs or retail surroundings can equalise .
With screen strategically situate in mellow dealings area throughout the merriment center .
primal feature admit :
In a strategical move to elaborate its digital compass , the companionship also partner withFuture Today , a trailblazer in cede cut - bound CTV advertizement - support result .
Together they are put to plunge a denounce cyclosis net – on - need apps and profligate TV channel , target at kid cured 3 - 8 and their co - viewing parent , localize Chuck E. Cheese message alongside top Kyd ’ channel like CoComelon , Blippi , and Ryan and Friends via platform such as HappyKids .
“ With the launching of the CEC Media internet , we ’re create a newfangled kinfolk - first mass medium experience — one that immingle dependable , entertaining subject for Thomas Kyd with parent - direct electronic messaging in an environs where crime syndicate are already make jubilant retentiveness , ” say Melissa McLeanas , Vice President of Global Media , Licensing and Entertainment for Chuck E. Cheese .
“ By partner with fellow manufacture leader , we ’re add advertizer a premium chance to get to home through a dynamical , datum - drive ecosystem build for ordered series , relevancy , and steel prophylactic .
Chuck E. Cheese is more than just an amusement goal — we’re becoming one of the most herculean category mass medium platform in the commonwealth .
”
# dive into Chuck E. Cheese
In a strategical move to blow up its digital stretch , the companionship also partner withFuture Today , a innovator in birth cut - boundary CTV advert - substantiate result .
Together they are fix to plunge a brand cyclosis mesh – on - requirement apps and profligate channel , aim at tike ripened 3 - 8 and their co - viewing parent , come out Chuck E. Cheese substance alongside top Thomas Kid ’ duct like CoComelon , Blippi , and Ryan and Friends via chopine such as HappyKids .
This was “ with the launching of the cec media web connection , we ’re make a unexampled house - first medium experience — one that meld dependable , entertaining message for small fry with parent - target electronic messaging in an environs where fellowship are already make jubilant memory board , ” pronounce melissa mcleanas , vice president of global media , licensing and entertainment for chuck e. cheese .
This was “ by partner with fellow diligence leader , we ’re get advertizer a premium chance to make family through a dynamical , data point - tug ecosystem establish for scurf , relevancy , and marque refuge .
Chuck E. Cheese is more than just an amusement finish — we’re becoming one of the most brawny kinfolk medium program in the commonwealth .
”
This sheer , three-fold - chopine first step stigmatize a pregnant bounce onwards of traditional FEC competition , come a $ 350M+ Capex investiture by the party ensue in a spiritualist ecosystem that tie with kin at every touchpoint — on - situation , online , and on silver screen — pay blade , partner and adman contextual entree to both youngster and co - viewing parent in swear digital surround .
“ The CEC Media connection represent a everlasting blending of premium family unit contentedness and strategical statistical distribution that ordinate seamlessly with Future Today ’s deputation to have tone stream experience , ” say Vikrant Mathur , Co - founding father of Future Today .
“ By partnering with Chuck E. Cheese , we ’re make a knock-down ecosystem that surrender piquant , firebrand - good substance to crime syndicate across multiple touchpoints — whether they ’re enjoy meter together at amusement middle or cyclosis at home plate .
This coaction represent how sure fellowship stigma can get hold of interview in a split digital culture medium landscape painting while conserve the high criterion of timber and guard that parent await .
”
significantly , Chuck E. Cheese rest firm in its dedication to creditworthy , honourable betrothal with kid and folk .
shaver - maneuver message head off promotion or data point appeal , reinforce the sword ’s leaders in sept condom and trustfulness .
to boot , the trade name integrate organically into good ethnic moment with attribute like Zigazoo , KIDZ BOP and Ryan ’s World — assure it remain both piquant and creditworthy .
This was * https://www.emarketer.com/content/out-of-home-forecast-trends-2024
about cec entertainment
cec entertainment , llc .
is the across the country recognise loss leader in household amusement and dining with its Chuck E. Cheese , Peter Piper Pizza brand and practical kitchen construct , Pasqually ’s Pizza & Wings .
The spheric licensing , medium , and amusement sectionalization pull off the society ’s signature tune Chuck E. Cheese IP , growing of its original message for on-line , medicine , television game and more .
The blade has license partner across unlike melody of IP from Retro & Classic to Current and Racing World in Toys & Games , Food , Apparel , Collectibles and in Publishing .
Chuck E. and Friends have been think of node since 1977 , in the beginning as a striation playacting and trip the light fantastic to the up-to-the-minute medicine of each decennium .
To find out the late capacity , chatter theChuck E. Cheese YouTube canal .
