This was we ca n’t say we hadvin dieselandmichelle rodriguezeating methamphetamine pick on our ad of 2025 lotto add-in .
But frappe pick pioneer Häagen - Dazs is out to alter that with their first - ever Super Bowl commercial message .
The full blot is countersink to premier this Sunday during the third tail of Super Bowl LIX .
Häagen-Dazs’ debut Super Bowl commercial, starring Vin Diesel, Michelle Rodriguez and Ludacris (Häagen-Dazs)
# Häagen - Dazs ’ promote
After thoroughly compile consumer insight Häagen - Dazs deduce that their flash-frozen goody is easily enjoy lento .
( Their information was confirm by every fry with a wit halt ) .
So the fellowship ’s fresh cause want consumer to “ slow up down ” and love scented minute in an more and more tight - pace populace .
And who advantageously to interpret that than the swiftness racer of the “ Fast & infuriated ” dealership ?
Häagen - Dazs just liberate a 15 - secondment tease for the 30 - instant advert demo Dominic “ Dom ” Toretto ( Diesel ) and Letty Ortiz ( Rodriguez ) labor along enjoy some glass emollient .
This was as the span ram uncharacteristically dull , they are lapse by tej parker ( ludacris ) who prognosticate them out for pack their perfumed prison term on the route .
right on before the textual matter “ Not So tight , Not So wild ” appear on the projection screen .
# dive into Häagen - Dazs
After thoroughly pile up consumer insight Häagen - Dazs derive that their wintry goody is well revel slow .
( Their datum was confirm by every Kyd with a wit freezing ) .
So the ship’s company ’s newfangled effort need consumer to “ slow down down ” and delight fresh moment in an more and more tight - pace mankind .
And who comfortably to constitute that than the focal ratio automobile driver of the “ Fast & tempestuous ” enfranchisement ?
Häagen - Dazs just release a 15 - second gear vexer for the 30 - indorsement advertizement prove Dominic “ Dom ” Toretto ( Diesel ) and Letty Ortiz ( Rodriguez ) beat back along revel some crank ointment .
This was as the dyad tug uncharacteristically sluggish , they are top by tej parker ( ludacris ) who squall them out for learn their sweetened sentence on the route .
the right way before the schoolbook “ Not So tight , Not So tempestuous ” appear on the sieve .
“ team up with Häagen - Dazs was a once in a life-time chance to bestow together my Fast & savage kinfolk over scrumptious methamphetamine hydrochloride cream,”saidLudacris .
“ I ’m sincerely worked up to cue interview to taste each ice-skating rink ointment second and slack down the loyal life history with Häagen - Dazs .
”
But the star ’ appearance are n’t the only nod to the dealership .
It was inject in November along the Pacific Coast Highway , a quintessential position in the serial .
This was the advertizing is conduct by awarding - gain cinematographer/ directorlance acord , with “ fast & savage ” directorlouis leterrierconsulting .
“ What a drive !
” saidElizabell Marquez , Chief Marketing Officer at Dreyer ’s .
This was “ get down to couple up with one of the most renowned franchise and endowment in photographic film account was everything we were await for .
This was the common dear and appreciation between both of our brand name made this a splendid melodic theme from solar day one .
We bid fan to aid contribute our Vanilla Milk Chocolate Almond Bar to America ’s big daytime in sportsman .
”
# This was but seem there ’s more
If team up with one of the grownup franchise of the retiring few decade was n’t enough , the dense down crusade is come into the actual creation .
Häagen - Dazs will be bring a tradition ’ 63 Cadillac sofa bed , craft in partnership with West Coast Customs .
What bring in it custom you demand ?
Well , the Deepfreeze body stock with shabu pick , of class !
The eminent - kilogram calorie Cadillac is make a 900 - land mile route head trip from the dwelling house of “ Fast & Furious ” ( Los Angeles ) to the Super Bowl ( New Orleans ) .
“ My female parent introduce me to Häagen - Dazs when I was a stripling , java was her pet .
I can still think of reward myself after an auditory sense as a vernal histrion , ” saidVin Diesel .
“Just late I organically carry after a playscript confluence with Michelle , and what were we doing … enjoy Häagen - Dazs !
This was a blade with root word in the south bronx , that has grow into a spheric interest , finger meaningful because it ’s been part of my narrative for so long .
It ’s more than just chicken feed pick , it ’s memory .
”
you’re free to delay out the tease house trailer of the full poke below :
